Netflix Inc (Nasdaq: NFLX) is splitting out its streaming service and the DVD by mail service into two individual businesses. The streaming service will still continue the name as “Netflix” however they are renaming their DVD by mail service to “Qwikster” which refers to quick delivery to the its users.

The split into two individual businesses happened to overcome the negative reaction and complaints the company received from its primary users for the recent changes in the pricing. Just few weeks ago they declared new pricing and new lay out of their popular services. Netflix CEO Reed Hastings published a blog post last night in an apologetic manner by saying “I messed up. I owe everyone an explanation”.

The user needs to access a separate website to access their DVD queue while the streaming users can maintain their instant queue. It is not clear from the blog post that how it will work for users in the combo plan. As for some DVD we have seen instant titles are also available.

For the two individual businesses they are planning to add new features to make them attractive. The DVD by mail service Qwikster will have the upgrade option to video games to rent for Wii, PS3 and Xbox 360 series just like the upgrade option for Blu-ray and the mail will only work throughout the United States. The Netflix streaming service for TV shows and movies might be available for global users.

As per Netflix CEO, they will provide more features and each individual team will look into each of the business. So in future we hope to see more popular and new titles to be available quickly in Netflix streaming, isn’t it?

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